Dove is known for its soft lather, silky shampoo, and perfumed lotions and body washes. Personally, I use Dove through half of my beauty routine, and I love it. But recently, I love the brand even more thanks to its campaign: The Dove Movement for Self-Esteem.
This campaign concentrates on making every girl and woman feel beautiful and confident, regardless of how she might be seen in the media. The campaign tackles young girls hating their freckles, to women who are not itty-bitty-model-sized, to women gracefully aging.
Starting with TV commercials and print advertising, Dove challenged the idea that models have to be perfect. They addressed how the media makes girls feel as they grow up, constantly comparing themselves to PhotoShopped women they see in magazines and on television. They used models of all different heights, sizes, colors, ages, hair types, anything.
It got attention.
Some people actually complained that the women weren’t models, and said Dove should only use professional models in their advertisements, but Dove stood strong.